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Seventh Generation Optical Brighteners (+ Giveaway)

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Energizer Bunny's Mommy Reports: Seventh Generation Optical Brighteners (+ Giveaway)

Jan 12, 2011

Seventh Generation Optical Brighteners (+ Giveaway)

I'm no stranger to Seventh Generation's laundry products. We've thankfully learned to wean away from harsher laundry detergents and veer mainly towards Seventh Generation's H.E. laundry detergent. It's thus always exciting to learn new things that help validate our "laundry product preference move"!

The Buzz:

I'm sure you didn't know that the laundry detergent you may be using could contain little-known chemicals called optical brighteners?
According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.
When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.

How to avoid optical brighteners.

Seventh Generation's laundry detergents are not only free of optical brighteners, but they┬┤re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment.

I need PROOF!!

An experiment was conducted to see the difference between any regular laundry detergent and Seventh Generation's laundry detergent. Two identical organic cotton shirts were used. One was washed in conventional laundry detergent while the other was washed in Seventh Generation's laundry detergent.

When washed in a conventional laundry detergent that contains optical brighteners, the shirt on the left appears to glow under a black light while the shirt on the left (washed with Seventh Generation's laundry detergent) doesn't glow.

They say a picture speaks louder than a 1000 words and in this case the verdict lies in the picture itself!

So the next time you need to pick up some laundry detergent. Remember the picture!
It will help you make a wise Mommy choice and you will know what to reach out for!!

Savings for you:

Save 1$ when you buy any one Seventh Generation laundry product.

'Love on the Sponsor'

- For more information on Optical Brighteners, visit the Seventh Generation site.

- Follow Seventh Generation on Twitter

- Fan Seventh Generation on Facebook

- Subscribe to the Seventh Generation blog.

- Join the Seventh Generation Nation

Win it:

One reader will have the opportunity to win a set of Seventh Generation Laundry Products at the Blogtastic Extravaganza, here on Energizer Bunny's Mommy Reports.

** EBMR Disclaimer: I was sent a Seventh Generation Optical Brighteners Kit from through My Blog Spark, for review purposes only. This review has not been monetarily compensated and is based on the views and opinions of my family and/or self. Please note that the opinions reflected in this post have not been influenced by the sponsor in any way. **

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